What smart goals do you and your team need to know in 2016

As a business owner, what comes to mind when you hear the word ‘team’? An expensive resource? A drain on your time? A hassle? Yes, we hear you. And we want to help you change this.


Once you can make the link between great employees and top line revenue for your business, it will change your definition of ‘team’ for the better. And how do you make this link? The first step is by setting SMART goals.


We’ve discussed previously that SMART goals need to be Specific, Measurable, Achievable, a Result and Time-scaled.  In order to get your team working as one and in the right direction, some of these goals also need to be ones that your team has helped create, are familiar with, are on board with and are actively helping to achieve on a daily basis. If we look at successful brands around the world (e.g. RedBull, Virgin or Apple) their teams all have a deep understanding of the goals and vision of the business. This is no coincidence. These companies all invest heavily in building teams, training them and communicating with them.


A good place to start when setting SMART goals is to vocalise your vision to one or more of your team, then ask them to describe the business in their own words. There is usually something surprising or valuable that results from this process.


Creating your vision together, with your team, can be the fastest and most effective way to breathe life and energy into your brand. It also gives employees a sense of purpose in their role and gives you assurance that everyone is on the same page. It’s a well-known business phrase to ‘surround yourself with the right people’ for success, and it applies to your businesses, whether big or small, starting out or established and growing.


So how do you build a great team that will help you create and build on your smart goals?

Here are 6 key ways:


  1. Show strong leadership – share and demonstrate your vision every day
  2. Have a common goal – business goals must be clearly understood by everyone
  3. Have an action plan – the team needs to know how to action the goals
  4. Establish the rules – ensure the team has clear guidelines about what’s permissible and what’s not
  5. Support Risk Taking – be willing to make mistakes and learn from them, the same goes for your team!
  6. Help everyone to feel included – a key feature of a good team is that everyone is and feels included.


If you would like to breathe new life into your business for 2016 and set some SMART goals.  Book into our next 6 Steps to Building a Better Business workshop here