In as much detail as possible, your goal must express exactly what you want to accomplish.
Bad: Earn more money this year than last year
Good: Earn $5,000 more this year than last year
To be able to manage a goal, as well as your progress towards it, you must be able to measure it. Make it measurable to ensure you actually hit your goal.
Bad: Work on Marketing
Good: Document and implement marketing plan that delivers 100 leads per month
This one is a bit more difficult. Your goals should challenge you, but you must also have some common sense when choosing them.
Bad: Reduce marathon PB from 5 hours to 3 hours in one month.
Good: Reduce marathon PB from 5 hours to 3 hours in 2 years.
Your goals should always start with an action verb (Finish, Run, Eliminate) rather than a to-do verb (Am, Be, Have). They should be an outcome, not just a process.
Bad: Go to the gym 3 times a week.
Good: Lose 5kg by going to the gym 3 times a week.
A goal without a date is just a dream. Make sure each goal has a ‘by when’ date.
Bad: Lose 10kg.
Good: Lose 10kg by 1st December, 2017.