The Five Key Areas of Marketing and Sales

Writing a Business Marketing Plan. Woah… this sounds like a heavy topic that requires more than just a blog! But the good news is there are only FIVE key areas of Marketing and Sales that you need to focus on and improve on to build your business.

These five key areas are:


  1. Number of Leads – how many potential clients do you attract? Attracting lots of prospects happens when you effectively connect to people who want your products and services (your niche), communicate the benefits to them and demonstrate to them the value of your business over your competitors.


  1. Conversion Rate – what percentage of leads do you convert into Clients? A lot of business owners ‘wing’ the sales process and hope that their leads will make a purchase. However, planning and documenting your sales process then implementing proven selling tools will improve your conversion rate results and make them more reliable.


  1. Number of Transactions – how many times a year do your clients buy from you? Brainstorm ways to encourage clients to buy from you more often and include it in your Sales and Marketing Plan. Existing customers already like what you do, which makes it easier and cheaper to get them to buy again rather than acquiring new customers!


  1. Average Dollar Sale – how much do clients spend with you each time they buy? What could you do to increase the average purchase value of each customer? What should you increase it to? Upselling, increasing rates and changing your packages are just some of the ways ActionCOACH helps businesses increase the average value of their sales.


  1. Margins – what is the gross or net margin your business achieves? Improving your margin is a quick way of improving cash flow. What can you do to reduce your expenses as a way to increase net margin? Our clients are often surprised at how this, the easiest part of a Sales and Marketing Plan, can make the biggest immediate difference to their results.


Between the five areas, there are a total of some 350 different ways to grow your revenue and profit.  Just a 15% improvement in each of the five will be sufficient to double your profits.

This list will help you evaluate where your business is at in each of the five areas. We can also sit down with you and explain each step in detail. Benchmark where you are right now against the five keys, select strategies that have worked for thousands of other businesses, implement them into your business and start to enjoy the results!

We show you this and more in the 6 Steps to Building a Better Business Workshop which you can register for here.

Or download your free eBook called Working with your Niche so you don’t have to compete on price here.