Every business owner we speak with is looking for more new leads. And there’s a good reason or this: the bigger your list of leads, the more opportunities there are to convert into sales for your business. The inability to generate leads is a common cause of small business failure.
So how do you increase the number of leads coming in to your business? Well, you can call off the search party… because new leads are actually all around you! One of the best ways to generate more quality leads is to ask the customers that have already bought from you. These are your referrals.
Referrals are so important in today’s business landscape because of the way people search for and research products and services. Your future customers are increasingly starting their search online, and one of the first things they do is read the reviews and testimonials on the website.
A client that has already worked with you is a walking, talking testimonial and a good reason for new customers to trust you before they even meet you or try your product. Don’t be shy in asking your existing customers for their recommendation or invite them to rate your products and services – it could mean new sales without ANY extra marketing cost to you.
Making a habit of collecting testimonials and reviews and using them on your website and other marketing materials is a great investment in the future of your business, because repeat customers mean repeat business – so this strategy has an exponential effect.
Another lead generation strategy that won’t cost you a cent is to look through your current database and determine how many existing customers you could ask for a direct new business lead. You might be surprised how many would be more than happy to refer you to someone they know.
Want to know more about lead generation strategies? Book in to our 6 Steps to Building a Better Business Workshop here.