lead generation

It’s never too late to increase your lead generation!

Okay, so we’re three months into the year and how are things looking for your business? Are you doing as well as you’d hoped or could it be better? As we all know, action speaks louder than words and it’s never too late to plan for a successful 2017, especially when you look at implementing lead generation strategies that work for your business.

The first thing you need to do is think about your lead-generating strategies in 2016.  Did they measure up to your business plan and expectations? If you were less than delighted with the results, what’s your game plan to improve on that? It’s an important question that’s linked to the success of your business.

Bottom line: what are the methods you use to generate leads and are they working for you? For example, if you’re not looking at your existing customers as the first port of call to generate leads, this is something you seriously need to re-evaluate. Use your current customers as “crusaders” for your business, and you’ll very much be on the right track. If they like your business, it’s human nature that they will want to pass on their recommendations and experiences by word-of-mouth to their family, friends, acquaintances and so on. Be sure to prompt them with appropriate questions or promotions so that is activity is maximised.

So what’s the best way to implement lead generation strategies that work for your business? Customer service counts for a lot. Do your staff know what to say to your customers and how to say it? Do they know how to talk about your business? This can be an extremely valuable method of lead generation.

Its also vitally important for businesses to understand that you don’t just get customers, you buy them. When you have that mindset, you can begin to understand just what you need to spend on your marketing. What can you afford to spend (in marketing activities) to buy a customer? Now go and spend that amount as often as possible in ways that generate them!

Similarly, it’s critical to have an online presence for lead generation. Having this, and especially a presence on social media networks like Facebook, Instagram and LinkedIn, is a great way to market to potential customers without the concerns of outrageous costs while creating the buzz every business needs to thrive.

One of the greatest resources for generating leads for your business is other businesses. Working in harmony with other organisations that sell to the same group you target as customers, but sell a different product, can be incredibly beneficial to all parties, including the customer.

As you can see, actions really do speak louder than words and there are countless ways to implement lead generation strategies that work for your business; in fact, there are more than 80!

To set up the right lead generation and sales and marketing strategies for your business, speak with one of our coaches here or call us on 02 9146 4439.