For most business owners, the idea that their business could work properly without them is exciting, but seems unlikely!
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About Andrew Laurie
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Entries by Andrew Laurie
For any business owner wanting to make more money, the first place to look for improvement should be Net Profit Margin.
Selling from Stage is one of, if not the, most effective way for Professional Services businesses in particular to promote themselves.
Word of mouth referrals do sometimes happen with absolutely no effort on your part, other than the continued delivery of great service. However, there are a number of ways to proactively stimulate increased word-of-mouth business.
The important first step is to start asking yourself each week, “how many hours did I spend this week doing leveraged activities?” Ultimately, as the business owner, this should be the majority of your week.
Conversion…among the quickest, easiest and most controllable ways to grow your business!
We all know word of mouth can be very a very powerful marketing tool; getting organizations to promote or recommend you to their clients is akin to word of mouth on steroids!
Of the 70-odd primary strategies for improving your Net Profit Margin, these are the five that I’ve seen used most often and for most businesses. They all have the benefit of incurring no significant cost to implement and they work almost immediately.
Getting good customers to stay, return and grow is far easier and cheaper than finding new ones. Furthermore, good customers refer other clients to you and, typically, those other clients can be turned into raving fans too. So what has to happen in your business to have more raving fans?