marketing plan

Get your marketing plan into shape with these 5 easy strategies!

Have you ever felt like your marketing activities just aren’t generating enough profits for your business, so you just give up on them? Or do you pause your marketing plan in order to save more money? Well consider this…

…If you put an end to your marketing plan, will you really save money? Yes, you will… in the way that stopping your wristwatch saves time. In other words, don’t kid yourself.

A marketing plan needs to be clear, simple, and most of all, consistent. Then you have to actually stick to it and, rather than halting its use, update it and make it better. If you let it go after 3 months of not seeing any results, you are guaranteeing that you’ll never see results.

Most business owners think that you must be a marketing guru to generate and implement a strong and profitable marketing plan. Well this should be music to your ears… there are only 5 key areas of marketing and sales that you need to focus on to build your business!

Over the next few months, I will cover each key area in detail. Here is a summary to start your journey to becoming your own marketing guru:

Number of leads – This area is all about how many potential clients you attract. Unfortunately, being unable to generate leads is one of the main reasons that so many small businesses fail in the first few years. The lead generating strategies we will teach you are both simple and mind-blowingly effective.

Conversion rate – Now that you are generating enough leads, how many of them do you convert into clients? Many business owners ‘wing’ the sales process and hope for the best. If that’s you, how is that going for your business? Having a detailed sales strategy will not only improve your conversion rate, but make it much more reliable.

Number of transactions – How many times a year do your clients buy from you? Increase this frequency by devising the ways you can encourage past clients to buy from your more often. Think about this… your existing customers already like what you do, which makes it about six times easier and cheaper to get a past customer to buy again than to acquire a new one! Get brainstorming!

Average dollar sale – How much do clients spend with you each time they buy? Imagine what would happen if you increased the value of each sale by 10%. That’s not a big jump, but it makes a big difference. By executing only one well-implemented price increase strategy, you could make a big difference to the bottom line.

Margins – What is the gross or net margin your business achieves? Improving your margin is one of the quickest way to improve your cash flow. Our clients are often left shocked when they learn that this, the easiest part of a marketing and sales plan, is the fastest and least costly to implement and will have the most immediate impact.

If you are thinking ‘this is too much to work on right now’, remember that all you need is a slight 15% improvement in each area, and that will be sufficient to double your profit! These 5 areas provide you with more than 350 different strategies to explore. All that’s left for you to do is to select the ones that are right for you, implement them effectively, and watch your business soar.

If you feel like you are investing in expensive marketing; that being, marketing which you do not receive a profit from, and just aren’t seeing the return, join one of our coaches for a coffee to discuss the ways in which we can help you.

Can you afford any more expensive marketing? Register here or call us today on (02) 9146 4439.

In my next blog, I will dive deeper into Lead generation and share with you my favourite strategies which will help you increase the number of quality leads attracted by your business. Till then, here’s a thought to take with you…

“…Unless commitment is made, there are only promises and hopes; but no plans”

time management

Time management is the key to getting more things done… our tips will show you how!

Eventually, down the track, all business owners discover that there just isn’t enough time for everything on their ‘To-do list’ – and there never will be. But it isn’t your job to try and do everything, no successful person does! What they do is focus on the genuinely important tasks – not just the urgent tasks – and ensure that those tasks get done, using time management, of course.

Brian Tracy explains one of the most important rules of personal effectiveness, the 10/90 rule, in his International Bestseller, ‘Eat that Frog!’. If you spend the first 10% of your time planning and organising your work before you begin, you will save as much as 90% of the time in getting the job done once you get started. Managing that first 10% is the most important part of becoming the Master of your time.

Here are a few tips on timely success:

  1. Categorise your tasks into ‘Important’ and ‘Urgent’ tasks. Urgent tasks are based on time, and need to be done straight away. Important tasks are the ones that will make a substantial difference to the value of your business. Once you have categorised your tasks, ensure that 60% of your time is spent on tasks that are important but not urgent.
  2. Use your 4 D’s by analysing what exactly needs to be done, delegated, deferred and dumped.
  3. Plan how these tasks will be completed, when and by who.
  4. Delegate the tasks to the right staff to ensure they get done.
  5. Ensure that you do the tasks that you have assigned to yourself through self-management.
  6. Do the toughest things first, and as Tracy says, eat the biggest and ugliest frog first, and you will have nothing worse to do that day. This stops procrastination.

Start with making a difference with the first 10% of your day and you will see the positive and efficient effect it will have on your business. Don’t forget that time management is about getting more things done effectively, not getting more things done.

If you want to start doing hard things the easy way, join us for our FREE 90-minute seminar. We want to share more tips on how you can get more time back in your life so that you can start living it.

Register here or call us on (02) 9146 4439.

After reading this blog, you should be well on your way to becoming Destination, Money, Delivery and Time Master. Now, your next challenge will be taking the next step towards building a better business. I’ll teach you that in my next blog, but for now…

“…The bad news is time flies; the good news is you’re the pilot…”